Built from lived experience.

The version of this process I wish had existed.

Going through surrogacy as an intended parent changed how I see this entire industry. The medical and legal complexity is real — but the part that surprised me most was how lonely and confusing the matching step could feel for surrogates.

I spent two years inside the process — the agencies, the contracts, the clinics, the conversations in between. What kept striking me was how much of the experience seemed designed around agency workflow rather than the surrogate's. Women I came to know were applying to several programs in parallel just to figure out which one might actually fit their goals — and getting flooded with calls and pitches in return. I wanted to understand why something this important required this much guesswork from the people at the heart of it.

What I learned: surrogates aren't a database of candidates. They're women making one of the most generous decisions a person can make — often while juggling young children of their own and full lives. They deserve a process that respects their time, treats them as partners, and matches them with agencies that actually share their values.

Before Borne, I was a partner with a Big Four consulting firm, leading their customer experience practice through 5X revenue growth. The lens I bring to Borne is the same one I built for consumers of Fortune 100 companies — designed around how an experience actually feels to the person going through it. Borne is surrogate-first, end-to-end.

Borne isn't trying to replace surrogacy agencies — the legal, medical, and matching work they do is essential. We're a layer in front of that: a way for surrogates to apply once, get clear feedback on where they stand, and be matched with the agency that actually fits their goals. No more running four parallel conversations just to figure out which one is right.

That's what Borne means. Something carried with care. Something new, brought into being. A beginning that honors everything it took to get here.